There are projected to be 7.52 billion smartphone users by
2026. That is 12% more users than there are currently, which is healthy growth,
because 86% of the global adult population already owns a phone. Since 2016,
the number of smartphone users worldwide has grown by 50%.
As
more people use their smartphones and other mobile devices to access the
internet, display marketing is becoming an increasingly important channel for
reaching mobile users. Advertisers can use display ads to reach users on mobile
apps and websites, and can even use location data to target ads to users in
specific areas.
Video Ads
After
you invest in creating excellent content for your YouTube audience, using
AdWords to promote your YouTube videos can boost their visibility on the
platform and help you grow your channel. The extra visibility that ads give
your videos will add momentum to your organic reach.
Video ads are becoming more popular as a form of display marketing,
as they can be more engaging and impactful than static ads. Video ads can be
used on a variety of platforms, including social media, streaming services, and
websites, and can be targeted to specific audiences based on their interests
and demographics.
Programmatic
advertising
Optimisation
should be done regularly based on data. Especially in the programmatic sales of
advertising, increasing the number of technology partners is necessary to
achieve growth, but at the same time, sales monitoring, reporting, and
optimisation are becoming more complex.
Programmatic
advertising refers to the use of automated systems to buy and place digital
ads. This allows advertisers to target their ads more effectively and get them
in front of the right people at the right time. Programmatic advertising is
expected to be a major trend in display marketing in the coming years.
Use
of data and artificial intelligence
AI
can identify data types, find possible connections among datasets, and
recognize knowledge using natural language processing. It can be used to
automate and accelerate data preparation tasks, including the generation of
data models, and assist in data exploration.
Display marketing is becoming more data-driven, with advertisers using data and
artificial intelligence to optimize their campaigns and target their ads more
effectively. For example, advertisers can use machine learning algorithms to
analyse data about their target audience and create more personalized ads.
Overall,
the combination of these factors is expected to drive the growth and evolution
of display marketing as a marketing channel in the coming years, as it allows
advertisers to reach targeted audiences with personalized, interactive ads that
can be easily measured and optimized.
Conclusion
Display marketing is expected to boost upcoming marketing trends by allowing
advertisers to reach targeted audiences with personalized, interactive ads that
can be easily measured and optimized. Display marketing is becoming an
increasingly important channel for reaching mobile users, and video ads are
expected to be a major trend in display marketing in the coming years.
Programmatic advertising and the use of data and artificial intelligence are
also expected to play a significant role in the growth and evolution of display
marketing as a marketing channel. Overall, display marketing is expected to
continue to be a valuable tool for reaching audiences and driving traffic and
conversions. Techxco help you grow your Business with Digital Marketing and full IT support.
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